presents a book by Brian F. Reynolds

Disappointment, frustration, anger – these three common emotions are frequently the consequence of unmet expectations.
Every day, at home, at work, at school, in our communities; we collide with our own expectations, as well as the expectations of others.
“What do you expect?” This is the question you need to ask. In all circumstances, all the time. Answering this simple question will help you successfully navigate the complexity of competing expectations and the resulting emotions. Your ability to manage expectations is central to building healthy relationships, both personal and professional.

Click for the Foreword by Lorna Dueck, Executive Producer, Listen Up TV, Commentary Writer, The Globe and Mail,,
and for the Preface, the Introduction and the Table of Contents.

Brian Reynolds is a writer, speaker, and performance coach. He has been a pastor, serving at three churches for over twenty-five years, navigating the varied expectations, realistic or otherwise, that are part of that role. Prior to pastoring he was the art supervisor for McGraw-Hill Ryerson book publishers. He says these two occupations, as well as family life, provided “the proving ground for my system of managing expectations.” Brian and his wife Sandy live in Burlington, Ontario. He has two grown children. And he loves asking the question: “What do you expect?”

Check out Brian's blog:
and website:

Books are available from the author.

What Do You Expect? The Question You Need to Ask.
136 pages, 5.5"x8.5" paperback. Published April 2011.
ISBN 978-0-9732038-1-3

Scarlet Cord Press
Warren MacDonald, Publisher
26 Winslow Street, Toronto, Ontario M8Y 3C1 Canada

Book and website art and production by MacDonald Design.